2 gru 2010

The worst Polish ads

Here are the nominees in the Chamlety contest of the worst Polish ads. "Chamlety" is a smart combination of Hamlet and Polish cham*.

Here you can see the worst outdoor ads. Three of them are degrading for women who are presented as sexual objects created for men's pleasure. They don't have mind or individuality, their body is used only to catch the attention. One brakes the law encouraging to violence and the one about Grunwald is completely ridiculous.

Here are the worst video ads. Sexist and repulsive. OK, so stupid that funny but in general it's not funny at all. Sexism in marketing is of course the international problem. Not so difficult to solve, contests like this can help to raise awareness. What everybody can do is to stop buying products promoted in a such way. If you still aren't convinced that this is really a problem I recommend you to watch "Killing us softly 3". Hopefully people working in advertising agencies will understand it too.

* no idea how to translate, look in a dictionary. Cham it's a very useful word, not vulgar but offensive.

2 komentarze:

  1. It might interest you to know that in the UK we have a stereotype that is (frequently) used in advertising - "idiot dad" I am willing to bet at least 30% of UK advertising features Idiot Dad!